Growth & Business Development Consultant
As Co-Founder of the firm, Nasir brings over 18 years of experience in commercial leadership, sales strategy, market expansion, and distribution management, having successfully driven business growth across Pakistan’s fast-moving consumer goods (FMCG) industry. Having held progressive leadership roles with globally recognized beverage companies, he possesses a proven track record of driving revenue growth, optimizing route-to-market strategies, and developing high-performing sales organizations.
Throughout his career, Rana has successfully led large-scale sales operations, designed market expansion strategies, and implemented data-driven commercial initiatives that enhanced channel productivity, improved distributor profitability, and accelerated business growth. His practical understanding of sales execution, customer relationship management, and commercial operations enables organizations to strengthen market presence, improve sales performance, and build sustainable growth strategies.
Educational Background
- Master of Business Administration (Information Technology)
- Bachelor of Arts (Economics & Mathematics)
Professional Experience
- Over 18 years of experience in sales management, business development, commercial operations, and market expansion.
- Progressed through multiple leadership positions within Coca-Cola CCI Pakistan, including Area Sales Manager, Sales Manager, Sales Development Executive, and Market Development Officer, leading regional sales operations and distributor networks.
- Earlier served as Sales Supervisor at Naubahar Bottling Company (PepsiCo Bottling Operations), managing distribution performance and territory sales.
- Developed and implemented route-to-market strategies that improved territory coverage, sales productivity, and operational efficiency.
- Led distributor optimization initiatives focused on improving profitability, reducing logistics costs, and strengthening supply chain performance.
- Designed and executed sales forecasting, volume planning, and KPI monitoring systems to support informed commercial decision-making.
- Successfully managed product launches, promotional campaigns, and market penetration initiatives across highly competitive FMCG markets.
- Trained, coached, and mentored sales representatives, supervisors, and distributor teams to improve sales capabilities and operational performance.
- Collaborated with cross-functional teams to improve merchandising standards, market execution, customer engagement, and channel development.
- Extensive experience in retail, wholesale, and distributor management, with a strong focus on customer relationship development and sustainable business growth.
Key Areas of Expertise
- Growth Strategy & Business Development
- Sales Strategy & Commercial Excellence
- Route-to-Market (RTM) Strategy
- Sales Performance Optimization
- Distributor & Channel Development
- Trade Marketing & Market Execution
- Revenue Growth & Market Expansion
- Sales Forecasting & Demand Planning
- Retail & Wholesale Channel Management
- Sales Force Effectiveness
- Leadership Development & Sales Coaching
- Sales Training & Capability Building
- KPI Design & Performance Management
- Customer Relationship Management
- Business Process Improvement
