Rana Azhar Iqbal – Founder & Managing Partner
Azher is the Founder & Managing Partner of the firm and a seasoned financial and business advisor with over two decades of experience in financial reporting, corporate finance, taxation, enterprise risk management, governance, and strategic business advisory. Throughout his distinguished career, he has advised publicly listed companies, private enterprises, and multinational organizations on strengthening financial performance, enhancing governance frameworks, and achieving sustainable business growth.
A qualified Chartered Accountant and Certified Director, Azher combines deep technical expertise with strategic leadership to deliver practical, value-driven solutions. His extensive experience spans financial management, regulatory compliance, corporate restructuring, financial modelling, and business transformation, enabling organizations to improve operational efficiency, strengthen internal controls, and make informed strategic decisions.
Educational & Professional Qualifications
- Associate Chartered Accountant (ACA)
- Associate Public Finance Accountant (APFA)
Professional Experience
- Over 20 years of professional experience in financial reporting, accounting, taxation, financial management, and business advisory services.
- Successfully advised numerous publicly listed companies and private organizations across a broad range of industries.
- Leads complex advisory engagements involving financial reporting, taxation, corporate finance, governance, and business transformation initiatives.
- Extensive experience in financial modelling, budgeting, forecasting, feasibility studies, and strategic financial planning.
- Assisted organizations in designing and strengthening enterprise risk management frameworks and internal control systems.
- Developed IFRS-aligned accounting policies, financial reporting frameworks, budgeting manuals, and Standard Operating Procedures (SOPs) for leading organizations.
- Conducted organizational GAP assessments and benchmarked governance and financial processes against industry best practices.
- Delivered advisory services on cost optimization, pricing strategies, profitability improvement, and financial performance enhancement.
- Provided technical accounting and advisory support on international engagements in collaboration with KPMG Jeddah, Kingdom of Saudi Arabia.
- Extensive experience in evaluating and improving corporate governance structures, financial reporting systems, and regulatory compliance frameworks.
Key Areas of Expertise
- Financial Reporting (IFRS)
- Corporate Finance & Financial Management
- Strategic Business Advisory
- Tax Advisory & Compliance
- Enterprise Risk Management (ERM)
- Internal Controls & Corporate Governance
- Financial Modelling & Business Valuation
- Budgeting & Financial Forecasting
- Feasibility Studies & Investment Analysis
- Cost Optimization & Profitability Improvement
- Policy, SOP & Governance Framework Development
- Business Process Improvement
- GAP Analysis & Organizational Transformation
- Board Advisory & Corporate Leadership
Rana Nasir Iqbal – Growth & Business Development Consultant
As Co-Founder of the firm, Nasir brings over 18 years of experience in commercial leadership, sales strategy, market expansion, and distribution management, having successfully driven business growth across Pakistan’s fast-moving consumer goods (FMCG) industry. Having held progressive leadership roles with globally recognized beverage companies, he possesses a proven track record of driving revenue growth, optimizing route-to-market strategies, and developing high-performing sales organizations.
Throughout his career, Rana has successfully led large-scale sales operations, designed market expansion strategies, and implemented data-driven commercial initiatives that enhanced channel productivity, improved distributor profitability, and accelerated business growth. His practical understanding of sales execution, customer relationship management, and commercial operations enables organizations to strengthen market presence, improve sales performance, and build sustainable growth strategies.
Educational Background
- Master of Business Administration (Information Technology)
- Bachelor of Arts (Economics & Mathematics)
Professional Experience
- Over 18 years of experience in sales management, business development, commercial operations, and market expansion.
- Progressed through multiple leadership positions within Coca-Cola CCI Pakistan, including Area Sales Manager, Sales Manager, Sales Development Executive, and Market Development Officer, leading regional sales operations and distributor networks.
- Earlier served as Sales Supervisor at Naubahar Bottling Company (PepsiCo Bottling Operations), managing distribution performance and territory sales.
- Developed and implemented route-to-market strategies that improved territory coverage, sales productivity, and operational efficiency.
- Led distributor optimization initiatives focused on improving profitability, reducing logistics costs, and strengthening supply chain performance.
- Designed and executed sales forecasting, volume planning, and KPI monitoring systems to support informed commercial decision-making.
- Successfully managed product launches, promotional campaigns, and market penetration initiatives across highly competitive FMCG markets.
- Trained, coached, and mentored sales representatives, supervisors, and distributor teams to improve sales capabilities and operational performance.
- Collaborated with cross-functional teams to improve merchandising standards, market execution, customer engagement, and channel development.
- Extensive experience in retail, wholesale, and distributor management, with a strong focus on customer relationship development and sustainable business growth.
Key Areas of Expertise
- Growth Strategy & Business Development
- Sales Strategy & Commercial Excellence
- Route-to-Market (RTM) Strategy
- Sales Performance Optimization
- Distributor & Channel Development
- Trade Marketing & Market Execution
- Revenue Growth & Market Expansion
- Sales Forecasting & Demand Planning
- Retail & Wholesale Channel Management
- Sales Force Effectiveness
- Leadership Development & Sales Coaching
- Sales Training & Capability Building
- KPI Design & Performance Management
- Customer Relationship Management
- Business Process Improvement
Faisal Ahmed Zahoor – Finance & Programme Delivery Professional
Faisal is a Finance, Governance & Programme Management Professional with over 20 years of experience in financial management, programme governance, procurement, and operational leadership. Throughout his career, he has supported complex government and donor-funded programmes, delivering robust financial oversight, strengthening governance frameworks, and ensuring compliance within high-risk and rapidly evolving operational environments.
Having held senior finance and programme management roles with the Foreign, Commonwealth & Development Office (FCDO), British High Commission Pakistan, Faisal possesses extensive expertise in programme financial management, contract administration, procurement, budgeting, risk management, and stakeholder engagement. His practical experience in supporting large-scale public sector initiatives enables organizations to strengthen governance, improve financial accountability, and deliver sustainable programme outcomes.
Educational & Professional Qualifications
- Master of Business Administration (Marketing)
- Bachelor of Commerce
- Diploma in Project Management – Pakistan Institute of Management (PIM)
- Project Fundamentals Qualification (APM PFQ)
Professional Experience
- Over 20 years of experience in financial management, programme delivery, procurement, governance, and operational leadership.
- Currently serving as Finance & Procurement Manager at the Foreign, Commonwealth & Development Office (FCDO), British High Commission Pakistan, overseeing financial management and procurement for complex government programmes.
- Managed financial oversight of a multi-million-pound international programme, supporting budgeting, forecasting, financial reporting, governance, and risk management.
- Extensive experience in programme financial planning, variance analysis, financial assurance, and executive reporting to senior leadership.
- Led procurement planning, contract management, supplier performance monitoring, and commercial negotiations while ensuring transparency and value for money.
- Developed Terms of Reference (TORs), managed contract amendments, and collaborated with commercial teams to support effective programme implementation.
- Ensured robust financial controls, reconciliations, accruals, audit readiness, and compliance with donor requirements and international best practices.
- Managed provident fund administration, financial reporting, loan management, and statutory compliance.
- Successfully led office administration, budgeting, procurement, vendor management, and operational support functions across large organizational environments.
- Built strong relationships with government agencies, commercial partners, international stakeholders, and cross-functional teams to facilitate effective programme delivery.
- Earlier held finance and customer relationship management roles with DHL Pakistan and TCS Pakistan, gaining extensive experience in commercial finance, credit control, and customer operations.
Key Areas of Expertise
- Financial Management & Reporting
- Programme Finance & Delivery
- Public Sector & Donor-Funded Projects
- Budgeting, Forecasting & Financial Planning
- Procurement & Contract Management
- Governance, Risk & Compliance
- Internal Controls & Financial Assurance
- Programme Risk Management
- Financial Analysis & Variance Reporting
- Stakeholder & Partner Management
- Operational Excellence
- Vendor & Commercial Management
- Audit Readiness & Regulatory Compliance
- Project Management
- Business Process Improvement
Aqsa Qaiser – Accounting and Tax Expert
Aqsa is an accomplished finance and business advisory professional with over 8.5 years of diversified experience in taxation, financial reporting, accounting, auditing, corporate compliance, financial management, and business advisory services.
Throughout her career, Aqsa has worked with organizations across a broad range of industries, providing practical and value-driven solutions to strengthen financial governance, ensure regulatory compliance, and enhance operational efficiency. She possesses extensive experience in financial reporting, direct and indirect taxation, statutory compliance, audit engagements, and corporate advisory, enabling businesses to effectively manage financial risks while maintaining compliance with applicable legal and regulatory requirements.
Her professional approach combines strong technical expertise with a thorough understanding of business operations, allowing her to support clients in improving financial performance, streamlining accounting processes, and implementing sound governance practices. She is committed to delivering tailored advisory solutions that assist organizations in achieving sustainable growth while maintaining the highest standards of financial integrity and compliance.
Educational & Professional Qualifications
- Chartered Accountancy (Finalist)
- Bachelor of Commerce (B. Com)
Professional Experience
- Over 8 years of professional experience in taxation, financial reporting, accounting, auditing, corporate compliance, financial management, and business advisory services.
- Successfully advised clients across diverse industries on accounting, taxation, financial reporting, and regulatory compliance matters.
- Extensive experience in preparing and reviewing financial statements in accordance with International Financial Reporting Standards (IFRS) and applicable statutory requirements.
- Managed corporate and individual tax compliance engagements, including tax planning, tax return preparation, regulatory filings, and representation before taxation authorities.
- Participated in statutory audit and assurance engagements, evaluating financial controls, accounting processes, and compliance with applicable auditing standards.
- Assisted organizations in strengthening accounting systems, financial controls, and governance practices to improve operational efficiency and regulatory compliance.
- Advised businesses on corporate compliance matters, including company secretarial requirements, statutory filings, and regulatory obligations under applicable corporate laws.
- Led accounting and financial management assignments involving bookkeeping, financial reporting, budgeting, account reconciliations, and management reporting.
- Supported business owners and senior management by providing financial analysis, strategic insights, and advisory solutions to facilitate informed business decisions.
- Collaborated with clients to identify process improvement opportunities, optimize financial operations, and implement best practices in finance and compliance.
Key Areas of Expertise
- Tax Advisory & Compliance
- Financial Reporting (IFRS)
- Accounting & Bookkeeping
- Statutory & Internal Audit
- Corporate Compliance
- Financial Management
- Business Advisory Services
- Regulatory Compliance
- Financial Statement Preparation
- Internal Controls & Governance
- Budgeting & Financial Analysis
- Business Process Improvement
Farhan Nazir – Risk and Business Consultant
Farhan is an accomplished risk advisory and internal audit professional with experience delivering risk and business consulting services to organizations across the public sector, private sector, and not-for-profit organizations. Trained at Crowe Pakistan, a member firm Crowe Global, one of the world’s largest accounting and advisory networks, he possesses extensive experience in evaluating governance frameworks, strengthening internal control environments, conducting risk-based audits, and assisting organizations in enhancing operational efficiency and regulatory compliance.
He is actively involved in a broad range of consulting engagements, including internal audits, forensic audits, compliance reviews, management audits, and policy development. His expertise lies in identifying control weaknesses, assessing business risks, and recommending practical solutions that improve organizational performance and strengthen governance structures.
Professional Qualification
- Associate Chartered Certified Accountant (ACCA – UK)
Professional Experience
- Successfully delivered advisory and assurance engagements for public sector entities, private organizations, and not-for-profit institutions.
- Extensive experience in conducting risk-based internal audits across the manufacturing, real estate, and education sectors.
- Led compliance audits covering Finance & Accounts, Human Resources & Payroll, Administration, Procurement, and operational functions.
- Participated in forensic audit assignments involving fraud risk assessments, financial investigations, and control environment evaluations.
- Assisted organizations in developing policies, standard operating procedures (SOPs), operational manuals, and governance frameworks aligned with industry best practices.
- Performed management audits focusing on procurement integrity, contract management, governance oversight, project execution, and payment controls.
- Conducted comprehensive gap assessments of existing policies and procedures against regulatory requirements and industry best practices.
Key Areas of Expertise
- IFRS & IAS Compliance
- Management Accounts Preparation
- Risk-Based Internal Audit
- Internal Control Evaluation & Enhancement
- Compliance & Regulatory Audits
- Forensic Audits & Fraud Risk Assessment
- Governance, Risk & Compliance (GRC)
- Management Audits
- Policy, SOP & Manual Development
- Gap Analysis & Process Improvement
- Procurement & Contract Compliance Reviews
- Internal Control Over Financial Reporting (ICFR)
Umer Javed – Audit and Tax Professional
Umer Javed is an Audit and Tax professional with experience in statutory audits, financial reporting, taxation, and accounting advisory. He has worked with organizations across diverse industries, assisting clients in maintaining financial integrity, ensuring regulatory compliance, and preparing high-quality financial statements in accordance with applicable accounting and auditing standards.
His professional experience encompasses statutory audits, financial statement preparation, bookkeeping, tax compliance, and financial reporting. Umer has developed a solid technical foundation in International Financial Reporting Standards (IFRS), International Standards on Auditing (ISAs), and corporate taxation, enabling him to provide reliable financial and compliance solutions to businesses of varying sizes.
Professional Qualification
- Chartered Accountancy (Finalist)
- Certificate in Accounting & Finance (CAF)
Professional Experience
- Conducted statutory audits of public and private sector entities operating in the Manufacturing and Service Sector.
- Assisted in Quality Control Review (QCR) assignments for listed and private companies, ensuring compliance with International Standards on Auditing (ISAs), IFRS, and quality management requirements.
- Prepared complete sets of financial statements for companies across multiple industries in accordance with applicable financial reporting standards.
- Managed bookkeeping assignments, reconciliations, and preparation of management and statutory financial reports.
- Performed deferred tax computations and prepared IAS 12-compliant tax disclosures for corporate clients.
- Conducted corporate tax computations, including Alternate Corporate Tax (ACT), Minimum Tax, and income tax reconciliations.
- Reviewed sales tax returns and statutory annexures to ensure compliance with applicable tax regulations.
- Participated in inventory verification and physical stock count procedures as part of statutory audit engagements.
Key Areas of Expertise
- Statutory Audit
- Financial Statement Preparation
- Corporate Taxation
- Sales Tax Compliance
- Bookkeeping & Account Reconciliations
- Financial Analysis
- Regulatory Compliance
Abdul Hadi – Client Relations & Business Support Associate
Abdul Hadi is a Client Relations & Business Support Associate with experience in customer relationship management, medical billing, and business support services. He has developed strong communication, problem-solving, and client engagement skills through his experience in customer service and operational support roles. Hadi is committed to delivering high-quality client service while ensuring efficient business operations and effective stakeholder communication.
Educational Background
- Bachelor of Science in Computer Science
Professional Experience
- Experience in customer relationship management and business support across customer service and healthcare administration environments.
- Managed outbound client communications, customer feedback collection, and service quality reporting to support business improvement initiatives.
- Hands-on experience in medical billing, including claims preparation, submission, follow-up with insurance providers, and billing reconciliation.
- Assisted in resolving customer inquiries, maintaining accurate records, and ensuring timely service delivery.
- Proficient in Microsoft Office and administrative support, with strong organizational and communication skills.
Key Areas of Expertise
- Client Relationship Management
- Customer Service & Support
- Medical Billing & Claims Processing
- Business Operations Support
- Administrative Coordination
- Data Management & Reporting
- Microsoft Office Suite
